Why
How to be found when people ask an assistant.
What a business page publishes, what stays on da.care, and why.
More people now ask an assistant for a plumber, a physiotherapist or somewhere quiet to eat than type it into a search box. An assistant builds its answer out of written material. If a business has not described what it does anywhere a machine can read, it does not get named.
What a business page publishes
Everything an assistant needs in order to name the business and be right: who they are, what they do, where, the area they serve, opening hours, whether they are taking new clients, the services in plain words, whether they are verified, and one canonical link. Written as facts a machine can read, not only as sentences.
What stays on da.care
Free slots, the full price list, the booking itself, messaging, and the personalised match. Not because they are secret, but because none of them are facts. They are state, and state cannot be answered by a page of text that was written last week.
Your page, and your switch
A business page is public and AI assistants read it, which is how people find you. That is said plainly at the moment a page is published, not buried in terms. There is a switch to turn it off, and if you use it we tell you what it costs: the page leaves the sitemap, carries noindex, and fewer people find you.
Last reviewed 1 September 2026.